The Sales & Marketing Manager will be responsible for driving revenue across all segments of the hotel including rooms, food & beverage outlets, spa, gym, and conference facilities. This role requires developing and implementing effective sales and marketing strategies to maximize occupancy, average daily rate (ADR), F&B covers, event bookings, and brand visibility, while ensuring consistent guest engagement and satisfaction.

Sales & Revenue Generation

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets across rooms, F&B, spa, gym, and conferencing.
• Identify and secure new corporate, government, and leisure accounts.
• Manage relationships with key accounts, travel agents, OTAs, and corporate clients.
• Create tailored packages and promotions to drive occupancy and F&B business.

Marketing & Branding

• Develop annual marketing plans aligned with hotel goals and budget.
• Drive digital marketing campaigns including SEO, SEM, social media, and email campaigns.
• Enhance brand visibility through PR, events, partnerships, and media exposure.
• Oversee design and production of marketing collateral and online content.

Conference & Events

• Actively promote conference facilities and manage event inquiries from lead to execution.
• Collaborate with banquet and operations teams to ensure successful delivery of conferences and events.

Market Intelligence & Reporting

• Monitor market trends, competitor performance, and demand patterns.
• Prepare accurate forecasts and regular performance reports for management.
• Recommend strategies to adjust to market changes and maximize revenues.

Team Leadership

• Lead, train, and motivate the sales and marketing team to meet objectives.
• Collaborate with other department heads to align sales efforts with operational capacity

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 5 years’ experience in hotel sales and marketing (business hotels preferred).

• Strong network in corporate, government, and travel trade segments.

• Excellent communication, negotiation, and presentation skills.

• Proficiency in digital marketing and hotel revenue management systems.

• Leadership skills with ability to motivate and manage a team.

• Marketing

• Resilience and Adaptability

• Communication Skills

• Sales and Marketing Skills