Share Below-the-Line (BTL) Marketing Coordinator. (Dar es Salaam) position at Niajiri Platform LTD
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Below-the-Line (BTL) Marketing Coordinator. (Dar es Salaam)

22, January 2026

Niajiri Platform LTD

Tanzania

Morroco Squre, Tresury Tower, 9th Floor.

Experience:

3 Years

Education:

Bachelor Degree

Salary :

Salary Not Disclosed

Job Type:

Full Time

Field:

Descriptions

We are seeking a person to translate national marketing strategy into effective local activations at point of sale and in communities across all clusters.


Responsibilities

  • Develop and execute POS strategy for all clusters (banners, stickers, coolers, etc.)
  • Design and implement local sponsorship and partnership activations
  • Manage POS material inventory and distribution to clusters
  • Train field teams on merchandising standards and brand guidelines
  • Conduct monthly audits of POS execution in key outlets nationwide
  • Coordinate sampling activities and local event sponsorships
  • Report on BTL activity effectiveness and recommendations

Requirements

  • 3+ years FMCG marketing or trade marketing experience
  • Creative thinking with strong execution focus
  • Understanding of diverse trade environments across Tanzania
  • Project management and multi-tasking abilities
  • Willingness to spend majority of time in field across all regions
  • Design/creative skills advantageous
  • Active Driving Licence

Skills Required

  • Marketing
  • Design & Creative Tool skills
  • Digital Marketing