We are seeking a talented  Central & Southern Highlands Area Sales officer whose purpose is to maximize our brand presence and sales through formal and informal trade channels within the cluster.

• Ensure products are available and visible in the border and within the cluster markets
• Develop specific promotions and trade incentives for respective area of operation
• Monitor competitor activities and pricing
• Provide intelligence on exchange rate impacts and consumption trends
• Train border-area distributors on business and profitability.
• Achieve primary and secondary sales targets through distributor collaboration
• Ensure perfect store execution (POS placement, stock rotation, pricing compliance)
• Supervise and coach Sales Representatives in territory execution
• Identify and develop new outlets and expansion opportunities
• Resolve trade disputes and manage credit within policy limits
• Work hand in hand with supporting functions.

• 3+ years FMCG field sales experience in Mbeya/ Iringa/Morogoro/Dodoma
• Deep knowledge of the assigned territory's trade landscape
• Strong coaching and team leadership skills
• Active Driving license
• High integrity and resistance to trade malpractice pressures.

• Coaching and Mentoring

• Communication Skills

• Leadership and decision-making skills